
Mr.R.Umanakenan
B.Com Hons(UOJ,SL), MBA(RUSL)
Lecturer (Confirmed) kenanratnam3@gmail.com
Research Interests:
Customer Satisfaction
Banking Industry
Services Marketing
Customer Relationship Management
Digital Marketing
Academic Profile
Teaching
Admin Roles
Research & Publications
Awards & Grands
Activities
Academic Profile
Degrees
- MBA (RUSL, Sri Lanka)
- B.Com (Hons) (UoJ, Sri Lanka)
Resource Person
- Resource person for a one-day training on “Introduction to Management” to the recently
recruited graduates in Jaffna District, under the programme of “Orientation Training
Programme” for the Graduates (Management Package), held at Kopay Center, on
September 2020. - Resource person for a one-day training on “Controlling” to the recently recruited
graduates in Mullaithevu District, under the programme of “Orientation Training
Programme” for the Graduates (Management Package), held at Mullaithevu Center, on
September 2020. - Served as a resource person and delivered a talk on “Networking with peers” at the
orientation programme, Faculty of Management Studies and Commerce, University of
Jaffna. – 2019.
Membership
- Member of Institute of Management, Sri Lanka, Since 2019.
- Lifetime Member, Jaffna Science Association, Since 2018.
Teaching
University of Jaffna, Sri Lanka (Undergraduate)
- Fundamentals of Management
- Principles and Practice of Banking
- Customer Relationship Management
- Business Information System
- E – Commerce
- Computerized Accounting
- Strategic Information System
- Economics
CODL, University of Jaffna (Undergraduate)
- Strategic Management
- Management Science
- Information Management
- Knowledge Management
- Managerial Communication and Interpersonal Skills
- Project Management
Admin Roles
- Appointed as Editorial Board Member for Academic Prospectus 2017/2018, Faculty of
Management Studies and Commerce, University of Jaffna. - Appointed as Web Master for Faculty of Management Studies and Commerce, University
of Jaffna (Since 2020). - Appointed as Coordinator – Orientation Programme – 2019, Faculty of Management
Studies and Commerce, University of Jaffna. (2017/ 2018). - Appointed as Committee member for Industrial Liaison Cell, Faculty of Management
Studies and Commerce, University of Jaffna. (Since 2018). - Appointed as Action Committee Member for ICCM – 2021, Faculty of Management
Studies and Commerce, University of Jaffna. - Appointed as Editorial Board Member for ICCM – 2019, Faculty of Management Studies
and Commerce, University of Jaffna. - Appointed as Member of Journal of Business studies, Faculty of Management Studies
and Commerce, University of Jaffna.(Since 2019) - Appointed as Member of Business Incubation Cell, Faculty of Management Studies and
Commerce, University of Jaffna. (Since 2018). - Appointed as Member of Sports Advisory Board, University of Jaffna. (Since 2021).
- Appointed as Student Counselor, Faculty of Management Studies and Commerce,
University of Jaffna. (2021.03.08 to 2022.03.07). - Serving as a member for the Ongoing Curriculum Committee, Faculty of Management
Studies and Commerce, University of Jaffna (2020- 2023). - Appointed as Senior Treasurer, Commerce Student Union, Faculty of Management
Studies and Commerce, University of Jaffna (Since 2019). - Appointed as Member of Faculty Library Committee.
- Appointed as Correspondence committee Member for ICCM – 2018, 2019 Faculty of
Management Studies and Commerce, University of Jaffna. - Appointed as IQA SER WRITE – UP ASSISTANT (2018), University of Jaffna.
- Appointed as Member for evidence collection committee. (Criterion 07, BBA Program
Review, IQAC), University of Jaffna. - Appointed as Member for evidence collection committee. (Criterion 07, BCOM Program
Review, IQAC), University of Jaffna. - Appointed as Web committee Member for ICCM – 2021, Faculty of Management
Studies and Commerce, University of Jaffna. - Appointed as member to prepare the SER report for BCOM Degree programe, Faculty of
Management Studies and Commerce, University of Jaffna.
Research & Publications
Journals
- Achchuthan, S., Umanakenan, R., and Kajenthiran, K. (2017). Comprehensive Model for
Understanding and Enhancing Pro- Environmental Purchase Behavior: Towards a
Conceptual Framework Converging Value-Belief-Norm Theory (VBN Theory) and the
Theory of Planned Behavior (TPB), Journal of Business Studies.4 (1), 1–16.
DOI: http://doi.org/10.4038/jbs.v4i1.9 (Faculty of Management Studies and Commerce. University of Jaffna) - Anusiga, G., Kajenthiran, K., Umanakenan. R., & Achchuthan, S. (2018). Factors
influencing on e-banking practices: Evidence from Sri Lanka. Journal of Sociological
Research, 9(1), 1-14. (https://doi.org/10.5296/jsr.v9i1.11989) (Excellence in Research
for Australia (ERA), ProQuest) - Kajenthiran, K., Umanakenan. R., Achchuthan, S., & Naveen, M. (2017). Enhancing
Customer Loyalty through E-Banking Practices. Business Management and Strategy,
8(2), 45-66. (https://doi.org/10.5296/bms.v8i2.12054) (Excellence in Research for
Australia (ERA), ProQuest)
Conferences (Full Paper)
- Sasiraj, S., Umanakenan, R., and Achchuthan, S. (2020) Knowledge sharing behaviour
among Sri Lankan public University undergraduates: An application and extension of the
theory of planned behavior, 3rd Research Conference on Business Studies (RCBS). - Umanakenan, R., and Dimala, L. (2015) Relationship Marketing and Customer
Satisfaction: A special reference to Sri Lankan context, 2 nd International Conference on
Contemporary Management (ICCM).
Working Paper(s)
- Achchuthan, S., Prahalathan, B., Umanakenan, R., and Kajenthiran, K. (Work in
progress). Enhancing behavioural intention to choose green hotels among Gen Y
consumers: Evidence from an emerging country. - Achchuthan, S., Jebarajakirthy, C., Umanakenan, R., Manish. G and Shankar, A. (Work
in progress) Factors influencing consumers’ Web rooming Intention. Target Journal-
Journal of Global Information Management (A Grade in ABDC-ranked journal and Q1 in
Scimago List). - Achchuthan, S., Jebarajakirthy, C., Umanakenan, R., Manish. G and Shankar, A. (Work
in progress). Factoring influencing e-banking practices. Target Journal- Services
Marketing Quarterly (B Grade in ABDC-ranked journal and Q2 in Scimago List).
Awards & Grands
Activities
Reviewer to the following Journals and Conferences
- International Conference on Contemporary Management (ICCM) organized by the
University of Jaffna.
Participation in Workshops (selected workshops)
- Workshop on Structural Equation Modeling (with AMOS) for Quantitative Research
Conducted by NCAS on July 11 and 12, 2019.