Research and Development

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Research Profile

Scholars at the Department of Commerce engage in cutting-edge research across a spectrum of vital disciplines. These include auditing and assurance, corporate governance and ethics, forensic accounting, sustainable consumption, circular economy, supply chain and logistics, retailing and consumer services, technology adoption, management information systems, knowledge management, financial technology, entrepreneurship and innovation, and microfinance. Their scholarly contributions are widely recognized, with publications appearing in esteemed indexed journals such as Information Technology and People, BMC Medical Informatics and Decision Making, Journal of Retailing and Consumer Services, Sustainable Consumption and Production, Corporate Ownership and Control, European Journal of Marketing, International Journal of Hospitality Management, Marketing Intelligence & Planning, Journal of International Consumer Marketing, Services Marketing Quarterly, International Review of Public and Non-profit Marketing, Journal of Research for Consumers, among others.

Advancing sustainable development goals through their multidisciplinary research efforts

The academic staff attached to the Department of Commerce play a pivotal role in advancing sustainable development goals (SDGs) through their multidisciplinary research efforts. By delving into areas such as auditing and assurance, corporate governance and ethics, and forensic accounting, they contribute directly to SDG 8: Decent Work and Economic Growth, by promoting transparency and accountability within businesses, thereby fostering sustainable economic development and employment opportunities. Moreover, their research in sustainable consumption, circular economy, and supply chain management aligns with SDG 12: Responsible Consumption and Production, by exploring ways to minimize waste, enhance resource efficiency, and promote sustainable business practices, ultimately contributing to the goal of building more sustainable communities.

The scholars’ focus on entrepreneurship and innovation, technology adoption, and microfinance directly supports SDG 9: Industry, Innovation and Infrastructure, by fostering innovation, enhancing technological capabilities, and promoting inclusive and sustainable industrialization. Additionally, their exploration of consumer behavior and retailing directly contributes to SDG 11: Sustainable Cities and Communities, by promoting sustainable urban development and enhancing access to essential services. Moreover, the academic staff attached to the Department of Commerce also play a significant role in advancing climate action through their research endeavors. Their exploration of sustainable consumption and production practices, along with their focus on supply chain management, directly contributes to SDG 13: Climate Action. Through their research endeavors, the academic staff attached to the Department of Commerce actively contribute to addressing key global challenges outlined in the SDGs, paving the way for a more sustainable and equitable future.
https://sdgs.un.org/goals

Selected Publications in Top-tier journals in Business and Management

  • Haroon, M., Jebarajakirthy, C., Achchuthan, S & Ross, M. (2024) Understanding Smartphone Users’ App Usage with restricted permissions. Information Technology & People. https://doi.org/10.1108/ITP-03-2022-0200
  • Jebarajakirthy, C., Achchuthan, S., Das, M., Deepak, S., Haroon., Strong, C. & Ashaduzzaman, M.D. (2024). A meta-analytic integration of the Theory of Planned Behaviour and the Value-Belief-Norm model to predict green consumption. European Journal of Marketing, 58 (4), 1141- 1174.
  • Konalingam, K., Achchuthan, S., A., Ratnam, U. and Sivapiragasam, S. (2023), Consumer attributions for corporate social responsibility: causes and consequences, Society and Business Review. 18 (2), 321-344. https://doi.org/10.1108/SBR-05-2022-0137
  • Palas, J. U., Sorwar, G., Hoque, M. R., & Achchuthan, S. (2022). Factors influencing the elderly’s adoption of mHealth: an empirical study using extended UTAUT2 model. BMC Medical Informatics and Decision Making, 22(1), 1-21. https://doi.org/10.1186/s12911-022-01917-3
  • Das, M., Jebarajakirthy, C., & Achchuthan, S. (2022). How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation. Journal of Retailing and Consumer Services, 68, 103023. https://doi.org/10.1016/j.jretconser.2022.103023
  • Shankar, A., Jebarajakirthy, C., Nayal, P., Maseeh, H. I., Kumar, A., & Achchuthan, S. (2022). Online food delivery: A systematic synthesis of literature and a framework development. International Journal of Hospitality Management, 104, 103240. https://doi.org/10.1016/j.ijhm.2022.103240
  • Achchuthan, S., von der Heidt, T., Scherrer, P., & Sorwar, G. (2021). A consumer values-based approach to enhancing green consumption. Sustainable Production and Consumption, 28, 699-715. https://doi.org/10.1016/j.spc.2021.06.013
  • Achchuthan, S., & Jebarajakirthy, C. (2017). An application of retailing service quality practices influencing customer loyalty toward retailers. Marketing Intelligence & Planning, 35(7), 842-857. doi:10.1108/MIP-09-2016-0178