
Mr.N. Umakanth
B.Com(Hons),HNDA(Jfn), MA(Jfn), MBA(OUSL)
Senior Lecturer Gr. II 0777110756
umakanth@univ.jfn.ac.lk
Research Interests:
Banking Sector
Customer Satisfaction
Marketing Management
Services Marketing
Customer Relationship Management
Academic Profile
Teaching
Admin Roles
Research & Publications
Awards & Grands
Activities
Academic Profile
Degrees
- B.Com [Hons] in Marketing Management (Jaffna,Sri Lanka)
- Master of Business Administration (OUSL,Sri Lanka)
- Master of Arts in Planning (Jaffna,Sri Lanka)
- H.N.Dip in Accountancy (SLIATE, Sri Lanka)
Resource Person
- Capacity Development programme for the Business studies Teachers – Northern Province – which was conducted by the Ministry of education, Colombo at Construction
Equipment Training Centre (CETRAC) - Capacity Development programme for the Business studies Teachers – Eastern
Province which was conducted by the Ministry of education, Colombo at Construction
Equipment Training Centre (CETRAC) - Capacity Development programme for the Business studies Teachers – Western
Province which was conducted by the Ministry of education,Colombo at Construction
Equipment Training Centre (CETRAC) - Capacity Development programme for the Business studies Teachers – Central
Provincewhich was conducted by the Ministry of education,Colombo at Construction
Equipment Training Centre (CETRA) - Capacity Development programme for the Business studies Teachers – Uva Province
which was conducted by the Ministry of education,Colombo at Construction Equipment
Training Centre (CETRAC) - Capacity Development programme for the Business studies Teachers – Sabragamuva
Province which was conducted by the Ministry of education,Colombo at Construction
Equipment Training Centre (CETRAC) - Capacity Development Programme for the Business Studies teachers on 30th and 31st
October 2015.( Conducted Ministry of Education , Battaramulla.) - Advanced Level (A/L) Students– Technology Stream students seminar on 25.06.2015 –
(Conducted Zonal Education Office,Thenmaradchy and WORLD VISION) - Ordinary Level (O/L) Students – Carrier Guidence students seminar on 29.01.2015 –
(Conducted Zonal Education Office,Thenmaradchy and WORLD VISION) - Youth Leadership Development Traininig programme (YLD) – at Mananr District on 2015
- Youth Leadership Development Traininig programme (YLD) – at Mullaitivu District on
08.11.2015 - Youth Leadership Development Traininig programme (YLD) – at Kilinochchi District on
01.11.2015 and 08.11.2015 - Youth Leadership Development Traininig programme (YLD) – at Jaffna District on
17.10.2015 and 024.10.2015 - Dairy Business Management for small scale dairy farmers, Milk Traders, Transporters,
Processors – Mullaithivu district. - Capacity Development Programme for the Business Studies teachers on 11th and 12th
July 2018.( Conducted Ministry of Education , Battaramulla.) - Capacity Development Programme for the Business Studies Advanced Level students
on 01st August 2018 (Conducted Zonal education Office, Mannar). - Resource person for Carrier path of commerce stream – Commerce day for Advanced
level students – Vembadi Girls High School, Jaffna. - Resource person for Carrier path of Commerce stream at Commerce day for Advanced
level students – Jaffna Hindu Ladies’ College. - Resource person for Carrier path of Commerce stream at Commerce day for Advanced level
students – Jaffna Central College. - Capacity Development Programme for the Business Studies Advanced Level students
on 01st August 2018 -Conducted Zonal education Office, Mannar. - Resource Person for Vanika Pasari – Conducted Zonal education Office, Valikamam
Zonal education office. - Capacity Development Programme for the Business Studies teachers –Western
Province’s Teachers on 8th January 2020.( Conducted Ministry of Education , Battaramulla.) - Capacity Development Programme for the Business Studies teachers –Eastern
Province’s Teachers on 02nd and 03rd March 2020.( Conducted Sri Lankan Telecom
Campus) - Capacity Development Programme for the Business Studies Advanced Level Students.
J/ Achchuveli Central College. - Orientation training programme for the graduates – Introduction to Management
(Management Package) – 14th September 2020 – Kopay Centre. - Orientation training programme for the graduates – Various levels of management Vs.
Skills (Management Package) – 15th September 2020 – Kilinochchi Centre. - Participated as a resource person Advanced Level Students Guru Gedara TV Programme
on 28th July 2020. - Participated as a resource person Advanced Level Students Guru Gedara TV Programme
on 10th August 2020. - Participated as a resource person Advanced Level Students Guru Gedara TV Programme on
15th August 2020. - Participated as a resource person Advanced Level Students Guru Gedara TV Programme
on 10th September 2020.
Institutional Development
- Serving as a secretary of the criteria 10th of Institutional review – 2018, University
of Jaffna. - Member of Strategic plan faculty of Management studies and Commerce, University
of Jaffna. - Member of the Incubation cell, faculty of Management studies and Commerce,
University of Jaffna. - Member of the Building committee, faculty of Management studies and Commerce,
University of Jaffna. - Member of the Curriculum committee, faculty of Management studies and
Commerce, University of Jaffna. - Training programme on introduction of SCP resource pack to tertiary/university
education sector conducted by Ministry of Mahaweli Development and
Environment.
Contribution for the Society
- Serving as a Resource person Ministry of Education, Issurupaya,
Colombo. - Serving as a Resource person NIE, Maharahama.
- Serving Paper Marker, IBSL ,Central Bank of Sri Lanka.
- Member of Old Students Union, Jaffna Central College.
Teaching
Undergraduate and Internal Teaching
- COM 11033 Principles and Practice of Banking.
- COM 12031 Principles of Management.
- COM 21032 Organizations Management
- COM 22033 Management Science
- COM 31023 Human Resource Management
- COM BTM E 32062 Human Resource Information System
- COM BTM E 41062 Supply Chain Management
External Teaching [Centre for Open and Distance Learning (CODL)]
- EX.COM 1133 Principles and Practice of Banking
- EX.COM 2132 Organizations Management
- EX.COM 2135 Marketing Management
- EX.COM 2233 Management Science
Admin Roles
- Performed as Senior Treasurer of the Commerce Students Union, University of
Jaffna.
Research & Publications
Books
- Banking Practice in Sri Lanka -(ISBN 978 – 955- 38230 – 0 – 7) (Pages – 100)
- Business Technology Management -(Pages – 45)
publications
- Abeysekera, N., & Umakanth, N. (2014). The impact of relationship marketing
practice on customer loyalty (specific reference to local commercial banking sector
in Jaffna district), International Journal of Marketing and Technology.pp160-174. - Umakanth.N,(2015). A study on acceptances of e-banking services among the
teachers (with special reference to the divisional education – Nallur area),
International Journal of Marketing, Financial Services & Management Research.
pp. 36-41. - Prahalathan,B., Umakanth,N., & Sabina,D.(2016). Relationship marketing and
customer retention: an empirical investigation in banking sector, Sri Lankan
context. International Journal of Research in IT & Management.pp 06-15. - Umakanth,N.,Vithualega,S.,Achchuthan,S., & Prahalathan,B.(2018). ). A paradox
in consumer shopping behaviour towards digital technologies in brick stores: an experimental approach. Asian Journal of Empirical Research – Volume 8, Issue 2
(2018):51-77. (C grade, ABDC List 2017). - Umakanth,N.,& Sutharsini,J. (2019). Factors influencing e. Loyalty among
banking customers: a special reference from Vavuniya district at state banks.
International Journal of Research in IT and Management (IJRIM).pp 01-16. - Umakanth,N., Sutharsini,J, & Sabina,D.(2020). The impact of negative e-wom on
consumer purchasing intention through virtual snow ball sampling method: a
special reference from Northern Province at Sri Lanka.
Participation of workshop
- ToT Programme on Entrepreneurship Development – Rural women entrepreneurs
programme on Faculty Development on Feb 25 – 27 , 2015 at South Eastern
University. - LMS workshop on Sep. 16 , 2015 at University of Jaffna.
- Workshop on Higher Education sector and University Governance at Mini
auditorium, Dept.of Physics University of Jaffna. - Curriculum Development workshop on Open and Distance Learning at East
Lagoon Hotel, Batticalo, conducted by Centre for Open and Distance Learning
(CODL), University of Jaffna. - University Business Linkage workshop series, University of Jaffna.
Awards & Grands
Activities